Saurabh Singh Bhadauria, Founder of Shashi Prabha Revolutions, is a B.Tech graduate from Pune University and an MBA from Symbiosis University. After working with Volkswagen India and HDFC Bank, he recognized the growing need for pure, nutritious, and millet-based foods. Inspired by his father, an IPS officer inspired him to explore the millet business, he founded MaajiPure to promote healthier lifestyles through natural, preservative-free food products.
Named after his grandmother, MaajiPure reflects the values of purity, health, and trust. The brand manufactures millet flour, multigrain atta, dalia, gluten-free products, and healthy snacks using carefully sourced ingredients from farmers. Its mission is to make nutritious, adulteration-free food accessible across India while creating sustainable opportunities for farmers.
Despite challenges such as limited resources, consumer awareness, and market competition, MaajiPure has grown through a strong focus on quality, direct farmer sourcing, attractive packaging, and customer education. The brand has participated in startup programs, exhibitions, and business development initiatives, earning recognition among health-conscious consumers.
Looking ahead, MaajiPure plans to expand across India with new healthy food products, stronger distribution networks, advanced food processing facilities, and a greater focus on millet-based nutrition. Supported by CAIE and NABARD through mentorship and incubation, the company continues its mission of building a “Healthy India, Pure India.”
